Book Promotion Ideas for Authors
Julia Drake is the co-founder of Wildbound PR, a California-based literary publicity company that works with authors across the globe to gain exposure for their work via traditional and digital media press campaigns, social media marketing, innovative book tours, author websites and high quality promotional videos https://garlickhelicopters.com/shatterproof-helicopter-windshields/. She holds a bachelor’s degree in film from UCLA and a master’s degree in screenwriting from The American Film Institute. Wildbound PR’s book videos have consistently been picked up by the New York Times, Huffington Post, New York Daily News, and other top media. Wildbound also owns TrailerShelf.com, a curated site that helps readers discover their next read by featuring only the best current book trailers. For more info, visit wildboundpr.com or connect with us @wildboundpr or fb.com/wildboundpr.
Whether it’s a heart-pounding thriller or a whimsical fantasy, a well-crafted promo video can spark your curiosity and make you eager to turn that first page. So, the next time you see a book promo video, let it sweep you away and inspire your next great read!
We’ve all seen bad trailers. In fact, it’s safe to say that the majority of videos out there promoting books are of subpar quality. So I don’t need to subject you to watching them, and plus it’s not nice to call people out. That said, the following trailer won the Moby Awards for “Worst Book Trailer” in 2011 and has been talked about so much online that it has almost gained cult status. So here, by way of the Moby Awards judges, check out this trailer (not the official trailer) for Nelson DeMille’s suspense novel, Wild Fire:
Social Media Book Promotion Ideas
Any messages received or consequences resulted due to the user’s technical unfamiliarity or insufficient knowledge will not be held accountable to Writers Republic. Furthermore, any damages incurred due to negligence to the information entered or impermissible access will leave no liability to the company. These reparations may denote to but not restricted to revenue loss or reduced profit from the entire process.
Online influencers are personalities who have established a name in the online community and are acknowledged by over a thousand or millions of people online. You can partner with these influencers to endorse your book and get them to purchase your book.
Quality self-published book marketing and publicity can be hard to come by. Many of the large traditional book PR & marketing agencies don’t work with self-published authors. As one of the best book marketing companies in the USA, we DO work with self-published books!
The technologies in particular: beacons, cookies, tags, and scripts are utilized by writersrepublic.com, our publishing & marketing associates, publicity service providers. These innovations are used in examining trends, website managing, tracking users’ navigation anywhere on the site and to collect public data about our user in entirety. We may obtain news founded on the utilization of these innovations by these firms on an individual as well as on an accumulated basis.
The use of the author’s personal information will take place in completing registrations, necessary materials to be used in publication arrangements with our specialists, and payment transactions that will be accomplished from our services and packages.
TikTok Video Ideas for Book Promotion
Test different times to see when your audience is most active (often evenings or weekends). But don’t only post around these times. Keep testing as the TikTok algorithm can promote content at any time.
Make sure every post invites engagement. End each video with a question, ask viewers to give their opinion on whatever you’re discussing, or find some fun, creative incentive to get users to comment. Videos with lots of engagement get more views!
Aiden Thomas has gained a huge following on the app by sharing swag giveaways, hilarious author jokes, and giving us a peek into what it’s like being a QTPOC author. With unboxings, trips to bookstores, and even some appearances from his adorable pets, Aiden’s content is always entertaining. Plus, he is not afraid to call out those who can’t spell “cemetery” correctly! Aiden’s debut novel, Cemetery Boys, has become one of the most popular BookTok books, and it’s not hard to see why.
Melissa Sercia, a spicy romance author, saw her career skyrocket thanks to TikTok. By posting four times a day, using trending sounds, and studying the algorithm to understand what was working in her genre, Melissa saw her video views and likes soar. Although it required a lot of time and effort, the results were worth it. As her book sales and Kindle Unlimited reads started to increase, she knew TikTok had played a significant role in her success. She has since become one of the most popular BookTok authors, with her books being featured in countless videos.
Now it’s time to explore how some authors are using the platform to boost their success! One way to do this is by promoting their books, and some have done so with great success. Let’s take a look at some case studies of authors who have successfully promoted their books on TikTok, including some of the most popular BookTok books.
#ReadingList – This hashtag is useful for authors who want to share their reading list with their followers. By using this hashtag, you can connect with readers who are looking for new books to read and expand your audience.